ZJ knitlab

ZJ knit lab 1

On June 10th, London based designer Zoë Jordan will launch her capsule cashmere collection: KN I T L A B which promises Systematic Silhouette. Chemical Core & Revolutionizing knitwear.

Zoë has created transeasonal must haves for every occasion with a structured yet languid style and trademark cut outs. Zoë embraces feminine swagger and boyish insouciance through rich cashmere textures and mannish cable knits, introducing sharp crew necks and tunic lengths to her signature shapes. Her neutral color palette, an alchemy of ash greys, stone camels, blacks, whites and silver foiling on white, accented with deep forest greens and ice blues inspired by the AW15 Zoë Jordan collection. In line with the brands focus on style over fashion, Zoë has chosen inspiring and accomplished friends and family, whom embody the natural confidence at the core of the collection. The diverse group includes artist Polly Morgan, GP Zoe Williams, music producer Catherine Marks, photographer Lily Bertrand-Webb and environmentalist Christiana Wyly, as well as her closest friend Tori Cook and her Mother. Versatile Indulgence. Cashmere Comfort

lily_1 polly_2

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