Sweden’s curvy mannequins

A Swedish store is being praised for using fuller figured mannequins to show off their clothing. They are not obese and they are not unhealthy (pictured below amongst the smaller mannequins which are used internationally).These progressive and positive mannequins are commercially relatable for numerous customers however my concern is the notion that these are ‘real women’s bodies’ – are thinner people not real women too! Although this could be a step in the right direction for promoting different healthy bodies.

curvy mannequins

For more information click on the image above.


  1. ohlidia 18th March 2013 / 2:15 pm

    Now if only they could have models on runways and in magazines looking like your average healthy woman! Thanks for visiting!

  2. Serenity 19th March 2013 / 11:59 pm

    I am about the size of the mannequin on the right. I am so because I have big bones. If my bone structure was small, like the other mannequin, I would be severely overweight. Not only is weight based on pounds, but on bone structure and BMI as well. Sure, 80% of us could afford to loose a few, some more than others, but the mannequin on the right only represents as small portion of woman and girls these days. Sure, don’t get me wrong, I would love to be that size for I would have greater access to fashionable clothes, but God made me how I am for a reason and I still get really nice clothes but all that is worldly and trivial if you really look at it. Thank you for posting it. It makes me feel a tad better about myself :D

    • designmischief 20th March 2013 / 12:02 am

      You’re welcome, I think it’s a step in the right direction for fashion. The world would be a very boring place if we all looked the same!x

  3. TheElementsOfJoy 10th April 2013 / 6:26 pm

    I can look at them and feel better about myself this post made my day.

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